Category: ML

AI header bidding machine learning ML programmatic advertising

Revolutionizing Ad Optimization: Freestar’s Dynamic Ad Stack

The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market dynamics have often consumed valuable time and resources. As the industry evolves, […]

Olly Burns